Continuous filming still on-going. with the most current filmings based on the eco-friendly features of the house.
first draft of the first video here:
http://www.youtube.com/watch?v=KpUs-eovHbw
still awaiting on 2 more interviewees to be filmed and weaved in thereafter.
On the contray I have taken on another project - helping a Senior Lecturer in Contextual and Critical Studies who speicalises in product design to film a piece of research work.
This work, although unpaid, is something I have never done and found interesting. The research itself explores 3 different types of materials on dancers and how they can react to given music.
Filming for both projects will happen on the same day this week.
20100504
PRP artefacts..done!
final artefact - artefact 6
This was an inconclusive artefact.
Upon completing 5 artefacts I suddenly realised there were basic statistics I hadn't established in the first place so this artefact was in fact a general survey about how people watch TV, helping me put my previous artefact conclusions into a final conclusion.
there is no final conclusion linked to this artefact - but findings shows the following statistics (survey group size = 40)
65% of the people watch 1-3 hours of tv a day, 85% watches tv during 1700-2300.
80% of respondents owns some form of satellite tv equipment (BT/Sky/Virgin/Freeview)
and
85% of all tv viewers admit to flicking channels frequently to avoid seeing adverts
with
75% of respondents using online player more often mainly due to ease of access
now - onto the final presentation!
This was an inconclusive artefact.
Upon completing 5 artefacts I suddenly realised there were basic statistics I hadn't established in the first place so this artefact was in fact a general survey about how people watch TV, helping me put my previous artefact conclusions into a final conclusion.
there is no final conclusion linked to this artefact - but findings shows the following statistics (survey group size = 40)
65% of the people watch 1-3 hours of tv a day, 85% watches tv during 1700-2300.
80% of respondents owns some form of satellite tv equipment (BT/Sky/Virgin/Freeview)
and
85% of all tv viewers admit to flicking channels frequently to avoid seeing adverts
with
75% of respondents using online player more often mainly due to ease of access
now - onto the final presentation!
20100420
artefact 5
following my last artefact, this artefact has been designed the question the level of tolerance general public has for product placement.
The same 5 clips were shown and a different questionaire was drawn up to see exactly where the line is.
the finding, out of 14 people, was that most people thought it was acceptable as long as it 'makes sense'. For example, it can form part of the story line and have a relevance to the storyline, but if the storyline was written for a product then it becomes unacceptable, in which it made them feel 'manipulated and cheated'
The same 5 clips were shown and a different questionaire was drawn up to see exactly where the line is.
the finding, out of 14 people, was that most people thought it was acceptable as long as it 'makes sense'. For example, it can form part of the story line and have a relevance to the storyline, but if the storyline was written for a product then it becomes unacceptable, in which it made them feel 'manipulated and cheated'
20100416
artefact 4
it was time for me to change my game plan ( not that anything had gone according to my initial researh document anyway).
Since nobody picked out PPL (it was hard to test people accurately on a subconscious level), I changed the strategy by tying in a more ethical perspective - if they find it offensive and intruding.
This was 5 clip viewing with corresponding questions at the end of each short clip.
conclusion was that people DO get offended by certain types of product placement, the more obvious the more annoyance.
Since nobody picked out PPL (it was hard to test people accurately on a subconscious level), I changed the strategy by tying in a more ethical perspective - if they find it offensive and intruding.
This was 5 clip viewing with corresponding questions at the end of each short clip.
conclusion was that people DO get offended by certain types of product placement, the more obvious the more annoyance.
20100323
PhoenixPlus.co.uk presents - 'Quarter to Midnight'
ta dah - end product of the client project. complete with menus
20100317
PhoenixPlus.co.uk presents - 'The Story So Far'
documentary made on the real people that is the PhoenixPlus team.
http://www.youtube.com/watch#!v=iqTPqqHl4OA
http://www.youtube.com/watch#!v=iqTPqqHl4OA
20100309
PhoenixPlus.co.uk presents CNY10
Nearly final product of the PhoenixPlus CNY10 video - still needs touching up.
http://www.youtube.com/watch?v=_wSKNLyzyzA
http://www.youtube.com/watch?v=_wSKNLyzyzA
20100304
update
generally, because I'm so short on time, I think it is easier to update everything once a week in one post.
Client #1, PhoenixPlus - next event is on Wednesday 10th March 2010 - first video of Sam Lee will be completed by then. I have actually already completed the editing and is currently working on After Effects to get the graphics right.
Client #2, Blueprint - another filming day is tomorrow, all the interviews with the local residence, the architect and the Meadows Trusts' representative in regards to their view of the Meadows as an area and community.
2 1/2 hr meeting this morning, i remain unamused.
SPP3 got handed in on time, still looking to apply for an MA at Westminster University - will have to start looking at drafting up a scholarship covering letter soon as well.
Fundraiser - I m currently in charge of organising the fundraiser for our final year exhibition. The event is Ink hoested by MonsterMedia.
20100302
artefact 3
since artefact 2 didn't work out very well due to direct questions, I have decided to change the way questions are asked in this artefact and showed the same clip as artefact 2 in order to see if there was a change in the way people respond.
This meant decoy questions were involved and viewers were still not informed of the purpose of the viewing until after the questionaire had been completed.
This was proven a more useful approach although people still did not respond as well as I had wanted them to.
This meant decoy questions were involved and viewers were still not informed of the purpose of the viewing until after the questionaire had been completed.
This was proven a more useful approach although people still did not respond as well as I had wanted them to.
20100224
Green Street - video I, part I
great. so we filmed the timber frame going up for the first block of apartment.
also did some cutaways of the area - the park, the street, the river, swans and flowers. Relatively dull day, would definitely want to reshoot if I have a camera on site and the sun is out.
For now, post-production will have to be my savior.
special thanks to Atif for coming out to help!
20100222
Green Street - Location
I popped down to Green Street today.
this is where I will be filming for the EMDA project. The strip is so bare right now!
this is where I will be filming for the EMDA project. The strip is so bare right now!
This visit has put into perspective realistically what other cutaways I can include in the video. Good stuff. Bit cold, but good stuff.
20100220
Overview of current affairs 1
upon the completion of filming for client number 1, PhoenixPlus.co.uk, I am now stranded with 5 tapes of footage for two videos amounting to a total running length of 14 minutes.
I have already captured the tapes - but due to the nature of my work, I am currently spending majority of my time dealing with Postgraduate directions (Sucessful Practice and Principles 3 module) and my second client at Blueprint/Hopwood/East Midlands Developement Agency with the Green Street project, revising the proposal idea.
I will be paying a visit to Green Street on Monday afternoon, thus enabling me to further enhance and wrap up the final proposal for EMDA. I will then be filming the 'timberframe' of the Green Street properties going up on Wednesday 24th Feb.
The post production war for client number 1 will soon begin. Probably last Wednesday /early Thursday that is 25th Feb.
In regards to SPP3 - my direction is likely to be for an MA in Marketing Communication. I am looking to be working in London upon graduating from MA and therefore has chosen to studying in London, allowing myself time to climatise and network whilst studying.
Personal Research Project - artefact twos' result were dissapointing, it became obvious that the way i was investigating results was not useful. I have therefore changed direction in how to reseach and find results out. Prior to Artefact 3, I had been showing clips with product placements present and asked the viewers if they recall seeing anything. This proves to provide a mental block as the question was abrupt. I have changed the research method to a group os 12 people, of which half the group will see the clip and answer a questionaire and then other half will answer the survey without viewing. Decoy questions are added in order to throw the audience off thinking too much into what the survey is actually about.
I have already captured the tapes - but due to the nature of my work, I am currently spending majority of my time dealing with Postgraduate directions (Sucessful Practice and Principles 3 module) and my second client at Blueprint/Hopwood/East Midlands Developement Agency with the Green Street project, revising the proposal idea.
I will be paying a visit to Green Street on Monday afternoon, thus enabling me to further enhance and wrap up the final proposal for EMDA. I will then be filming the 'timberframe' of the Green Street properties going up on Wednesday 24th Feb.
The post production war for client number 1 will soon begin. Probably last Wednesday /early Thursday that is 25th Feb.
In regards to SPP3 - my direction is likely to be for an MA in Marketing Communication. I am looking to be working in London upon graduating from MA and therefore has chosen to studying in London, allowing myself time to climatise and network whilst studying.
Personal Research Project - artefact twos' result were dissapointing, it became obvious that the way i was investigating results was not useful. I have therefore changed direction in how to reseach and find results out. Prior to Artefact 3, I had been showing clips with product placements present and asked the viewers if they recall seeing anything. This proves to provide a mental block as the question was abrupt. I have changed the research method to a group os 12 people, of which half the group will see the clip and answer a questionaire and then other half will answer the survey without viewing. Decoy questions are added in order to throw the audience off thinking too much into what the survey is actually about.
20100216
artefact 2
this artefact followed the same testing pattern as artefact one as I continued the search for an answer to see if product placement is effective and would it change the way the audiovisual industry is funded in the near future.
This artefact was, to some extent, a fail - results were nearly the same as the first artefact although the test piece showed a significantly different type of product placement.
In hindsight it was down to two major problem - group size being small and questions being too direct.
This artefact was, to some extent, a fail - results were nearly the same as the first artefact although the test piece showed a significantly different type of product placement.
In hindsight it was down to two major problem - group size being small and questions being too direct.
20100204
"Green Street"
Some time ago, a guy started 'following' me on Twitter.
Until about a month ago, this guy who followed me on Twitter began speaking with me on Facebook. It was a rather odd moment, when I got a message that had said 'Hey I'm John, I've been following you on Twitter.'
It turns out, John is a lovely guy who works for Blueprint, a joint venture between East Midlands Development Agency, Homes and Community Agency and igloo.
We met about, had a chat about stuff. He thought I was an interesting person who knew my way round multimedia solutions.
So today we had another meeting - regarding a set of videoes I will be producing for his company!
The project in question is Green Street - a new and upcoming property developed in the Meadows area of Nottingham. It's green because well, the street really is called Green Street, but also because they are very eco-friendly houses fitted with extra-thick insulating walls and solar panels etc.
The brief was given that I have to produce a video about the neighbourhood first - upon the completion for this and if video created is to a satisfactory level, i will be paid and another brief will be given.
it's all good. uber busy final year, but it's all fun and experience. Thank god I was trained to deal with Clients. I'm juggling TWO client projects now!
Until about a month ago, this guy who followed me on Twitter began speaking with me on Facebook. It was a rather odd moment, when I got a message that had said 'Hey I'm John, I've been following you on Twitter.'
It turns out, John is a lovely guy who works for Blueprint, a joint venture between East Midlands Development Agency, Homes and Community Agency and igloo.
We met about, had a chat about stuff. He thought I was an interesting person who knew my way round multimedia solutions.
So today we had another meeting - regarding a set of videoes I will be producing for his company!
The project in question is Green Street - a new and upcoming property developed in the Meadows area of Nottingham. It's green because well, the street really is called Green Street, but also because they are very eco-friendly houses fitted with extra-thick insulating walls and solar panels etc.
The brief was given that I have to produce a video about the neighbourhood first - upon the completion for this and if video created is to a satisfactory level, i will be paid and another brief will be given.
it's all good. uber busy final year, but it's all fun and experience. Thank god I was trained to deal with Clients. I'm juggling TWO client projects now!
'Lets go to the airport...
and pick up our guest DJ from Hong Kong'
hello DJ BeCareful, this is boring England and I'm Jay, one of the people who are going to be part responsible for your boredom for the next week.
It was a good long drive. However upon him getting off the plane, he had disagreed to getting filmed due to tiredness. To make up for that, I'll film him flying off and catch up with cutaways of arrival instead. Nobody can tell, really.
His stay will turn out interesting, hopefully.
hello DJ BeCareful, this is boring England and I'm Jay, one of the people who are going to be part responsible for your boredom for the next week.
It was a good long drive. However upon him getting off the plane, he had disagreed to getting filmed due to tiredness. To make up for that, I'll film him flying off and catch up with cutaways of arrival instead. Nobody can tell, really.
His stay will turn out interesting, hopefully.
20100202
artefact 1 - results?
PRP Artefact one - the results.
Artefact 1 was created to test the ‘Straight forward, in your face blatant PPL’ effectiveness.
The viewing clip shown was an episode of the American series 30Rock. In this clip, the two main leads hold a conversation about a Verizon Wireless Phone - a product that has amazing signal coverage.
The clip was shown to a control group of 10 people. Viewers were made aware a questionnaire is to be filled in after the clip, but were not informed of what the questionnaire and the research were about.
This PPL occurred in a blatant manner both visually and audibly - it was expected that audience would react positively towards this type of PPL and therefore able to recall the product after viewing.
A second set of PPL, though fictional, occurs in a less obvious manner.
Upon completing the experiment, it became apparent the initial prediction and results are very different
Although 80% of the group has heard about the programme, 40% has seen the show and only 20% have seen the clip prior to viewing…
- 60% could in some form recall the female and male leads’ name
- 50% could recall a specific number mentioned.
- Only 30% could successfully recall product in question, of which 20% had previously seen the clip.
The repeated viewing linked with product in question being recalled suggests this type of PPL works best when viewed a second time.
However, the ‘less obvious’ PPL of the fictional product has a ‘link’ to the storyline and plot development, which may have helped viewers to connect with the product.
My next artefact will be showing a clip with PPL that is relevant to the story – this is known as ‘Integrated explicit product placement’, allowing me to further investigate the difference in effectiveness.
Artefact 1 was created to test the ‘Straight forward, in your face blatant PPL’ effectiveness.
The viewing clip shown was an episode of the American series 30Rock. In this clip, the two main leads hold a conversation about a Verizon Wireless Phone - a product that has amazing signal coverage.
The clip was shown to a control group of 10 people. Viewers were made aware a questionnaire is to be filled in after the clip, but were not informed of what the questionnaire and the research were about.
This PPL occurred in a blatant manner both visually and audibly - it was expected that audience would react positively towards this type of PPL and therefore able to recall the product after viewing.
A second set of PPL, though fictional, occurs in a less obvious manner.
Upon completing the experiment, it became apparent the initial prediction and results are very different
Although 80% of the group has heard about the programme, 40% has seen the show and only 20% have seen the clip prior to viewing…
- 60% could in some form recall the female and male leads’ name
- 50% could recall a specific number mentioned.
- Only 30% could successfully recall product in question, of which 20% had previously seen the clip.
The repeated viewing linked with product in question being recalled suggests this type of PPL works best when viewed a second time.
However, the ‘less obvious’ PPL of the fictional product has a ‘link’ to the storyline and plot development, which may have helped viewers to connect with the product.
My next artefact will be showing a clip with PPL that is relevant to the story – this is known as ‘Integrated explicit product placement’, allowing me to further investigate the difference in effectiveness.
20100127
Client proposal
client proposal - done and dusted. I had difficulties trying to 'visualise' (i meant drawing out what I see in my head) for my storyboard. I managed in the end.
The documentary/promotional kit I will be creating for PhoenixPlus is of apx 6-10 minutes in length and will take on a casual relaxed interview interlaced with montages and graphics where relevant.
The other promotional video will be loosely based around a performance that is to happen on the 10th Feb 2010. This piece will be about 4-6 minutes long - again depending on how much content as I cannot predict what could happen, though I have a clear idea in my mind as to what shots I will be looking for.
The documentary/promotional kit I will be creating for PhoenixPlus is of apx 6-10 minutes in length and will take on a casual relaxed interview interlaced with montages and graphics where relevant.
The other promotional video will be loosely based around a performance that is to happen on the 10th Feb 2010. This piece will be about 4-6 minutes long - again depending on how much content as I cannot predict what could happen, though I have a clear idea in my mind as to what shots I will be looking for.
20100120
Live Client Project
With recent development in clearing up the artists' schedules I have been able to draw up a gantt chart - this will allow me to see how I should be progressing and therefore allow me to allocate my time efficiently and severely reduce the chance of lagging behind.
Currently under the process of drawing up the storyboard of the documentary and the video blog of the artist. Also adding a video flyer as part of the package in the running up to the event itself.
I will be meeting with collaborators of the Sam Lee party - Montana and SIZE? of Nottingham. I will be taking pictures of them and adding to a video flyer with strong motion graphics - another skill I have to pick up now!
thank god for http://library.creativecow.net and http://www.gomediazine.com!
Currently under the process of drawing up the storyboard of the documentary and the video blog of the artist. Also adding a video flyer as part of the package in the running up to the event itself.
I will be meeting with collaborators of the Sam Lee party - Montana and SIZE? of Nottingham. I will be taking pictures of them and adding to a video flyer with strong motion graphics - another skill I have to pick up now!
thank god for http://library.creativecow.net and http://www.gomediazine.com!
20100116
Personal Research Project - artefact 1 and 6
Past the initial document having been completed, the first and the final artefact have been drawn up.
The first artefact, showing a clip of the American hit series '30Rock' will include a questionaire at the end of the viewing. 'Audience' will be told prior to the clip viewing they will be filling in a questionaire upon finishing but will not be informed what the research is about.
The last artefact is a more general questionaire that anybody who knows about television can fill in - as this is a more general 'survey' i reasoned that the longer I have the more data I can collect - upon which hopefully a more accurate conclusion.
The first artefact, showing a clip of the American hit series '30Rock' will include a questionaire at the end of the viewing. 'Audience' will be told prior to the clip viewing they will be filling in a questionaire upon finishing but will not be informed what the research is about.
The last artefact is a more general questionaire that anybody who knows about television can fill in - as this is a more general 'survey' i reasoned that the longer I have the more data I can collect - upon which hopefully a more accurate conclusion.
20100114
new year epic blog entry
2010.
new decade. new term. new module.
hello, Successful Practice and Principles 3
Just a little before the holiday started I sat down and had a deep thought about what I wanted to do when I graduate. It was a shaking moment for me as it had just dawned on me that the next half a year will fly by so fast I was bound to be left breathless.
My verdict, however, was advertising and PR. I think this partly was due to the amount of research I had done for the PRP module in regards to advertising on television.
It came as a pleasant surprise when it was made clear that SPP3 was to be based around the post graduation aspect - I genuinely was and still am happy about the arrangements. I had a state of panic when the post-graduation aspect dawned on me before the holidays and had already begun researching into courses I was to apply and internships available.
The plan is to apply to study the Introductory Certificate in Marketing as a distant learner over term two and three, hereafter applying for the CAM Diploma in Marketing Communication.
research is on-going.
Personal Research Project
The tightest module there is - will definitely push me into my best shape. Although it is a lot of work, I am somewhat looking forward to this. A lot of work, but the findings should be interesting. My artefacts consist of 5 control clip viewing and 1 questionnaire. Currently in the process of gathering control clips and will soon begin drawing the questionnaire out.
first deadline is 19th Jan - I haven't got long now. Out of the 3 modules, this is the one I worry the most about - so will be working twice as hard to ensure everything runs smoothly.
Live Client Project
This module is my life-saving module as it is more flexible and dates are already drawn up. A Gantt chart has already been drawn up for this project and storyboard will be under way soon. One of my more confident module out of the three.
Multimedia Exhibition
In the process of sorting a venue out for a fund-raiser night out. Meetings and all, should be interesting.
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