artefact 2

this artefact followed the same testing pattern as artefact one as I continued the search for an answer to see if product placement is effective and would it change the way the audiovisual industry is funded in the near future.

This artefact was, to some extent, a fail - results were nearly the same as the first artefact although the test piece showed a significantly different type of product placement.

In hindsight it was down to two major problem - group size being small and questions being too direct.