artefact 4

it was time for me to change my game plan ( not that anything had gone according to my initial researh document anyway).

Since nobody picked out PPL (it was hard to test people accurately on a subconscious level), I changed the strategy by tying in a more ethical perspective - if they find it offensive and intruding.

This was 5 clip viewing with corresponding questions at the end of each short clip.

conclusion was that people DO get offended by certain types of product placement, the more obvious the more annoyance.