artefact 5

following my last artefact, this artefact has been designed the question the level of tolerance general public has for product placement.

The same 5 clips were shown and a different questionaire was drawn up to see exactly where the line is.

the finding, out of 14 people, was that most people thought it was acceptable as long as it 'makes sense'. For example, it can form part of the story line and have a relevance to the storyline, but if the storyline was written for a product then it becomes unacceptable, in which it made them feel 'manipulated and cheated'