Overall, I found this book an enjoyable read (not to say I should never enjoy doing serious work) - it worked chronologically and had all the basic details about advertising tied in. I would say it is a recommended read for a newbie like myself.
The first couple of chapters were mainly about the history of advertising and how it has always been around and the earlier years of the industry. That gave me a crash course in the area of which before now I had no idea about.
The middle chapters were all about technology and its development - how the industry was going to keep up. It gave examples of how different companies (of different fields) have walked away from their re-invention made adaptable to new media successfully or just plunged straight to rock bottom.
The middle section also began to offer insights as to how advertising on television is no longer the main source, how prime time is no longer prime time and worst of all, how ad-zapping has been made available in the past decade and how this has affected the industry itself.
The end chapters were mainly about the future of advertising (as promised by the title) - the reinvention of new media and the way we communicate.
Overall, a good read and very useful in filling in gaps.
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