Research - phrase II

After much considerations here are the outlines of what I will be discussing in my paper

1/ establishing different ways of marketing within the audiovisual industry and how they work.

2/ the current issues and era we're in - e.g. advance of technology development, such as mobile tv, iphones and TiVo(sky+ boxes) etc...hence

3/ how and why they are developing and what effects they have on the industry looking esp into product placement (new ways developed?)

4/ moral grounds of advertising - upfront vs subversive vs sumbliminal - ethical?

5/ where will advertising go in the future within the industry - will product placement grown or die out? How and why.

the research is still on-going and still I'm reading more papers.

The latest additions are
'An Explorative Study of Testing the Effectiveness of Product Placement Compared to 30-Second Commercials' by Kristin Blonde and Irene Roozen, Vlekho-Business School Belgium

'Moviegoers' Response to Product Placement: A Mise-En-Scene Analysis' by Marco Nappolini and Chris Hackley, Royal Holloway University of London.

'Product Placement - A consultation on issues related to product placement' - Published by Ofcom

Too much reading is still never enough!