This book was very helpful - if gave me a brief outline on the origins and reasons for product placement (basically narrowed it down to source of finance) and its advantages. Eventually moving onto the adapting to a new world with PVR and tv online.
It has given me a very clear perspective of how and why it works.
On the other hand - I'm now past half way with the PRP paper I am writing. It is taking time, and a lot of loose end tidying. Currently under the description of proposed practice.
I believe that as long as I know my stuff good enough I will be just fine..so I'm going to keep reading now..
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