20091207

'Branded Entertainment'

Another book done - ' Branded Entertainment - Product Placement and Brand Strategy in the Entertainment Business' by Jean-Marc Lehu

This book was very helpful - if gave me a brief outline on the origins and reasons for product placement (basically narrowed it down to source of finance) and its advantages. Eventually moving onto the adapting to a new world with PVR and tv online.

It has given me a very clear perspective of how and why it works.

On the other hand - I'm now past half way with the PRP paper I am writing. It is taking time, and a lot of loose end tidying. Currently under the description of proposed practice.

I believe that as long as I know my stuff good enough I will be just fine..so I'm going to keep reading now..

No comments: