'Planet 51'

Took a small break away from PRP essay and went to the cinema - watched Planet 51

(accessed on 11 Dec 2009, http://www.impawards.com/2009/posters/planet_fifty_one.jpg)

And even when I was having a break, I could not get away from work!

I think product placement is something I have read soo much about in the past 3 months, I can't help but look for them in movies - it kind of ruined my life.

Even in a kids movie, I saw the typical American astronaut eat a Twix bar on a different planet; hippie aliens drove round in a hover Volkswagen, and our astronaut verbally mentioned facebook.

Commercials are creeping into our daily lives and you just don't know how much of it is out there - has it always been like this or have I just started noticing?

Scary.

'Branded Entertainment'

Another book done - ' Branded Entertainment - Product Placement and Brand Strategy in the Entertainment Business' by Jean-Marc Lehu

This book was very helpful - if gave me a brief outline on the origins and reasons for product placement (basically narrowed it down to source of finance) and its advantages. Eventually moving onto the adapting to a new world with PVR and tv online.

It has given me a very clear perspective of how and why it works.

On the other hand - I'm now past half way with the PRP paper I am writing. It is taking time, and a lot of loose end tidying. Currently under the description of proposed practice.

I believe that as long as I know my stuff good enough I will be just fine..so I'm going to keep reading now..

'The future of advertising' - Joe Cappo

i've just finished a booked titled 'The future of advertising' by Joe Cappo.

Overall, I found this book an enjoyable read (not to say I should never enjoy doing serious work) - it worked chronologically and had all the basic details about advertising tied in. I would say it is a recommended read for a newbie like myself.

The first couple of chapters were mainly about the history of advertising and how it has always been around and the earlier years of the industry. That gave me a crash course in the area of which before now I had no idea about.

The middle chapters were all about technology and its development - how the industry was going to keep up. It gave examples of how different companies (of different fields) have walked away from their re-invention made adaptable to new media successfully or just plunged straight to rock bottom.

The middle section also began to offer insights as to how advertising on television is no longer the main source, how prime time is no longer prime time and worst of all, how ad-zapping has been made available in the past decade and how this has affected the industry itself.

The end chapters were mainly about the future of advertising (as promised by the title) - the reinvention of new media and the way we communicate.

Overall, a good read and very useful in filling in gaps.

simulated client project - wrap!

ok, after a brief feedback session, it was agreed that minor changes should be made -
so here is the revised version.

20 Second advert...final

http://www.youtube.com/watch?v=OJugfg5tW4U

20 Second advert...final

the Hive - 'Enterprise Extravaganza'

I had a very productive day in the talk series the Hive at Nottingham Trent University held.

Mike Southon, the die-hard Beatle fan (more commonly know as the Beermat enterpreneur), gave an inspiring speech in entrepreneurship. He changed my views on how to run a business yourself, like totally.

Alongside many other simple bits of truth such as be local and be reliable, he stressed that if you are good at a few things, pick one and stick with it - there is never any point in trying to do everything yourself.

The other group we had was BassToneSlap - very loud performance indeed. Definitely demonstrated how thinking outside of the box is often just what we need.