Past the initial document having been completed, the first and the final artefact have been drawn up.
The first artefact, showing a clip of the American hit series '30Rock' will include a questionaire at the end of the viewing. 'Audience' will be told prior to the clip viewing they will be filling in a questionaire upon finishing but will not be informed what the research is about.
The last artefact is a more general questionaire that anybody who knows about television can fill in - as this is a more general 'survey' i reasoned that the longer I have the more data I can collect - upon which hopefully a more accurate conclusion.
20100114
new year epic blog entry
2010.
new decade. new term. new module.
hello, Successful Practice and Principles 3
Just a little before the holiday started I sat down and had a deep thought about what I wanted to do when I graduate. It was a shaking moment for me as it had just dawned on me that the next half a year will fly by so fast I was bound to be left breathless.
My verdict, however, was advertising and PR. I think this partly was due to the amount of research I had done for the PRP module in regards to advertising on television.
It came as a pleasant surprise when it was made clear that SPP3 was to be based around the post graduation aspect - I genuinely was and still am happy about the arrangements. I had a state of panic when the post-graduation aspect dawned on me before the holidays and had already begun researching into courses I was to apply and internships available.
The plan is to apply to study the Introductory Certificate in Marketing as a distant learner over term two and three, hereafter applying for the CAM Diploma in Marketing Communication.
research is on-going.
Personal Research Project
The tightest module there is - will definitely push me into my best shape. Although it is a lot of work, I am somewhat looking forward to this. A lot of work, but the findings should be interesting. My artefacts consist of 5 control clip viewing and 1 questionnaire. Currently in the process of gathering control clips and will soon begin drawing the questionnaire out.
first deadline is 19th Jan - I haven't got long now. Out of the 3 modules, this is the one I worry the most about - so will be working twice as hard to ensure everything runs smoothly.
Live Client Project
This module is my life-saving module as it is more flexible and dates are already drawn up. A Gantt chart has already been drawn up for this project and storyboard will be under way soon. One of my more confident module out of the three.
Multimedia Exhibition
In the process of sorting a venue out for a fund-raiser night out. Meetings and all, should be interesting.
20091211
'Planet 51'
Took a small break away from PRP essay and went to the cinema - watched Planet 51
(accessed on 11 Dec 2009, http://www.impawards.com/2009/posters/planet_fifty_one.jpg)
And even when I was having a break, I could not get away from work!
I think product placement is something I have read soo much about in the past 3 months, I can't help but look for them in movies - it kind of ruined my life.
Even in a kids movie, I saw the typical American astronaut eat a Twix bar on a different planet; hippie aliens drove round in a hover Volkswagen, and our astronaut verbally mentioned facebook.
Commercials are creeping into our daily lives and you just don't know how much of it is out there - has it always been like this or have I just started noticing?
Scary.
20091207
'Branded Entertainment'
Another book done - ' Branded Entertainment - Product Placement and Brand Strategy in the Entertainment Business' by Jean-Marc Lehu
This book was very helpful - if gave me a brief outline on the origins and reasons for product placement (basically narrowed it down to source of finance) and its advantages. Eventually moving onto the adapting to a new world with PVR and tv online.
It has given me a very clear perspective of how and why it works.
On the other hand - I'm now past half way with the PRP paper I am writing. It is taking time, and a lot of loose end tidying. Currently under the description of proposed practice.
I believe that as long as I know my stuff good enough I will be just fine..so I'm going to keep reading now..
20091130
'The future of advertising' - Joe Cappo
Overall, I found this book an enjoyable read (not to say I should never enjoy doing serious work) - it worked chronologically and had all the basic details about advertising tied in. I would say it is a recommended read for a newbie like myself.
The first couple of chapters were mainly about the history of advertising and how it has always been around and the earlier years of the industry. That gave me a crash course in the area of which before now I had no idea about.
The middle chapters were all about technology and its development - how the industry was going to keep up. It gave examples of how different companies (of different fields) have walked away from their re-invention made adaptable to new media successfully or just plunged straight to rock bottom.
The middle section also began to offer insights as to how advertising on television is no longer the main source, how prime time is no longer prime time and worst of all, how ad-zapping has been made available in the past decade and how this has affected the industry itself.
The end chapters were mainly about the future of advertising (as promised by the title) - the reinvention of new media and the way we communicate.
Overall, a good read and very useful in filling in gaps.
20091125
simulated client project - wrap!
ok, after a brief feedback session, it was agreed that minor changes should be made -
so here is the revised version.
so here is the revised version.
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