artefact 5

following my last artefact, this artefact has been designed the question the level of tolerance general public has for product placement.

The same 5 clips were shown and a different questionaire was drawn up to see exactly where the line is.

the finding, out of 14 people, was that most people thought it was acceptable as long as it 'makes sense'. For example, it can form part of the story line and have a relevance to the storyline, but if the storyline was written for a product then it becomes unacceptable, in which it made them feel 'manipulated and cheated'

artefact 4

it was time for me to change my game plan ( not that anything had gone according to my initial researh document anyway).

Since nobody picked out PPL (it was hard to test people accurately on a subconscious level), I changed the strategy by tying in a more ethical perspective - if they find it offensive and intruding.

This was 5 clip viewing with corresponding questions at the end of each short clip.

conclusion was that people DO get offended by certain types of product placement, the more obvious the more annoyance.