got milk?

http://www.gotmilk.com/

this website has awesome layout.

the one thing i can associate with milk the most is probably the milk carton. On entry, when you're waiting for the flash to load(into the home page) a milk carton popped up and twirled itself, on each of the 4 sides having different prints and by the time the first side comes back around again, it's a different print again!


possibilities are endless here.

anyway, I manage to get into the website, and the layout was very interesting indeed. It took me some time to find out exactly what I was doing - a lot of hidden buttons and i had a lot of fun playing round.

I wouldn't say its the easiest site to navigate round with - it was sophisticated, both good and bad. From a design point of view, the site was well built, very well managed and layout-ed. The themes from one page to another matched and coordianted flawlessly.

From the usability point of view, if I was no clever cookie who worked well with computers, it is total internet nightmare. I can imagine it being a hard to navigate round site for people who are unfamiliar with online environments(but thats hard to achieve these days).

Content-wise, it was rather confusing to be highly critical. Upon hovering over a logo that said 'Bone Chilla', i clicked and entered it not know what to expect. I then realized to my surprise I was expecting something - certainly what turned up on screen! I was expecting some form of information page or perhaps an advert campaign (i.e. Sony Bravia - Colours like no other) but what i got was an interactive game.
Which is thinking out of the box - I didnt get what I expected.
I then moved onto trying out other buttons but it turned out they were all games :'(

And I just found out, whoever designed this website must have been a total idiot!
After all that time spent getting confused over why there are only games on a website that promotes milk, I found out why I was being led to think that way.

Half the menu you will NOT see unless you scroll down
like this!



So i take whatever I've said back - and its suddenly now become a very fun site to go round!
It had recepies, news and events(recent updates etc) and even a shopping cart!
But what it also has, is a branch of the site dedicated to the brands' identity - the got milk? brand. How it came about, why it came about, and even with people gradually growing out of the line 'got milk?' how they come to refreshing the brands image without going to far removed from its original tagline.

Basically, it has taught me stuff, I participated and gave them a hit, they in return has given me new knowledge and a good time mopping around on it.

Very good interactive website - apart from the scrolling down and finding out theres some much more to the site!