http://www.starbuckscoffeeathome.com/Simple layout, easy to use, simply Starbucks offering more of what they do best online!
It reflects the brand identity flawlessly, a perfect website for it. Colour-themed with earthy tones and that exactly heart-warming feeling you get when you go into Starbucks, and buy a hot chocolate(with marshmallows and creme) on the coldest day of winter.
It's not scary, its not dramatic, its not overly complicated, its what starbucks being themselves.
It also reflects the company's brand philosophy - its the image that they environmentally friendly, organic coffee, honest people who makes coffee with honest ingredients.
The site itself was also highly interactive - in terms of how the user gets to intereact, not only does the user find stuff out (which is what they want to show you, as a customer caring company), after what you've found out online, you can go into their shop and buy that exact product that you found on their online quiz would be 'most probably suit your taste'.
That is clever advertising.
now thats starbucks you can serve yourself at home - another successful but lesser known advert campaign
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