20100309

PhoenixPlus.co.uk presents CNY10

Nearly final product of the PhoenixPlus CNY10 video - still needs touching up.

http://www.youtube.com/watch?v=_wSKNLyzyzA

20100304

update


generally, because I'm so short on time, I think it is easier to update everything once a week in one post.

Client #1, PhoenixPlus - next event is on Wednesday 10th March 2010 - first video of Sam Lee will be completed by then. I have actually already completed the editing and is currently working on After Effects to get the graphics right.



Client #2, Blueprint - another filming day is tomorrow, all the interviews with the local residence, the architect and the Meadows Trusts' representative in regards to their view of the Meadows as an area and community.

2 1/2 hr meeting this morning, i remain unamused.


SPP3 got handed in on time, still looking to apply for an MA at Westminster University - will have to start looking at drafting up a scholarship covering letter soon as well.

Fundraiser - I m currently in charge of organising the fundraiser for our final year exhibition. The event is Ink hoested by MonsterMedia.



20100302

artefact 3

since artefact 2 didn't work out very well due to direct questions, I have decided to change the way questions are asked in this artefact and showed the same clip as artefact 2 in order to see if there was a change in the way people respond.

This meant decoy questions were involved and viewers were still not informed of the purpose of the viewing until after the questionaire had been completed.

This was proven a more useful approach although people still did not respond as well as I had wanted them to.

20100224

Green Street - video I, part I

great. so we filmed the timber frame going up for the first block of apartment.
also did some cutaways of the area - the park, the street, the river, swans and flowers. Relatively dull day, would definitely want to reshoot if I have a camera on site and the sun is out.
For now, post-production will have to be my savior.
special thanks to Atif for coming out to help!

20100222

Green Street - Location

I popped down to Green Street today.





this is where I will be filming for the EMDA project. The strip is so bare right now!
This visit has put into perspective realistically what other cutaways I can include in the video. Good stuff. Bit cold, but good stuff.









20100220

Overview of current affairs 1

upon the completion of filming for client number 1, PhoenixPlus.co.uk, I am now stranded with 5 tapes of footage for two videos amounting to a total running length of 14 minutes.

I have already captured the tapes - but due to the nature of my work, I am currently spending majority of my time dealing with Postgraduate directions (Sucessful Practice and Principles 3 module) and my second client at Blueprint/Hopwood/East Midlands Developement Agency with the Green Street project, revising the proposal idea.

I will be paying a visit to Green Street on Monday afternoon, thus enabling me to further enhance and wrap up the final proposal for EMDA. I will then be filming the 'timberframe' of the Green Street properties going up on Wednesday 24th Feb.

The post production war for client number 1 will soon begin. Probably last Wednesday /early Thursday that is 25th Feb.

In regards to SPP3 - my direction is likely to be for an MA in Marketing Communication. I am looking to be working in London upon graduating from MA and therefore has chosen to studying in London, allowing myself time to climatise and network whilst studying.

Personal Research Project - artefact twos' result were dissapointing, it became obvious that the way i was investigating results was not useful. I have therefore changed direction in how to reseach and find results out. Prior to Artefact 3, I had been showing clips with product placements present and asked the viewers if they recall seeing anything. This proves to provide a mental block as the question was abrupt. I have changed the research method to a group os 12 people, of which half the group will see the clip and answer a questionaire and then other half will answer the survey without viewing. Decoy questions are added in order to throw the audience off thinking too much into what the survey is actually about.

20100216

artefact 2

this artefact followed the same testing pattern as artefact one as I continued the search for an answer to see if product placement is effective and would it change the way the audiovisual industry is funded in the near future.

This artefact was, to some extent, a fail - results were nearly the same as the first artefact although the test piece showed a significantly different type of product placement.

In hindsight it was down to two major problem - group size being small and questions being too direct.