artefact 1 - results?

PRP Artefact one - the results.

Artefact 1 was created to test the ‘Straight forward, in your face blatant PPL’ effectiveness.

The viewing clip shown was an episode of the American series 30Rock. In this clip, the two main leads hold a conversation about a Verizon Wireless Phone - a product that has amazing signal coverage.
The clip was shown to a control group of 10 people. Viewers were made aware a questionnaire is to be filled in after the clip, but were not informed of what the questionnaire and the research were about.

This PPL occurred in a blatant manner both visually and audibly - it was expected that audience would react positively towards this type of PPL and therefore able to recall the product after viewing.
A second set of PPL, though fictional, occurs in a less obvious manner.

Upon completing the experiment, it became apparent the initial prediction and results are very different

Although 80% of the group has heard about the programme, 40% has seen the show and only 20% have seen the clip prior to viewing…

- 60% could in some form recall the female and male leads’ name

- 50% could recall a specific number mentioned.

- Only 30% could successfully recall product in question, of which 20% had previously seen the clip.

The repeated viewing linked with product in question being recalled suggests this type of PPL works best when viewed a second time.
However, the ‘less obvious’ PPL of the fictional product has a ‘link’ to the storyline and plot development, which may have helped viewers to connect with the product.
My next artefact will be showing a clip with PPL that is relevant to the story – this is known as ‘Integrated explicit product placement’, allowing me to further investigate the difference in effectiveness.

Client proposal

client proposal - done and dusted. I had difficulties trying to 'visualise' (i meant drawing out what I see in my head) for my storyboard. I managed in the end.

The documentary/promotional kit I will be creating for PhoenixPlus is of apx 6-10 minutes in length and will take on a casual relaxed interview interlaced with montages and graphics where relevant.




The other promotional video will be loosely based around a performance that is to happen on the 10th Feb 2010. This piece will be about 4-6 minutes long - again depending on how much content as I cannot predict what could happen, though I have a clear idea in my mind as to what shots I will be looking for.

Live Client Project

With recent development in clearing up the artists' schedules I have been able to draw up a gantt chart - this will allow me to see how I should be progressing and therefore allow me to allocate my time efficiently and severely reduce the chance of lagging behind.

Currently under the process of drawing up the storyboard of the documentary and the video blog of the artist. Also adding a video flyer as part of the package in the running up to the event itself.

I will be meeting with collaborators of the Sam Lee party - Montana and SIZE? of Nottingham. I will be taking pictures of them and adding to a video flyer with strong motion graphics - another skill I have to pick up now!

thank god for http://library.creativecow.net and http://www.gomediazine.com!

Personal Research Project - artefact 1 and 6

Past the initial document having been completed, the first and the final artefact have been drawn up.

The first artefact, showing a clip of the American hit series '30Rock' will include a questionaire at the end of the viewing. 'Audience' will be told prior to the clip viewing they will be filling in a questionaire upon finishing but will not be informed what the research is about.

The last artefact is a more general questionaire that anybody who knows about television can fill in - as this is a more general 'survey' i reasoned that the longer I have the more data I can collect - upon which hopefully a more accurate conclusion.

new year epic blog entry

2010.

new decade. new term. new module.

hello, Successful Practice and Principles 3

Just a little before the holiday started I sat down and had a deep thought about what I wanted to do when I graduate. It was a shaking moment for me as it had just dawned on me that the next half a year will fly by so fast I was bound to be left breathless.

My verdict, however, was advertising and PR. I think this partly was due to the amount of research I had done for the PRP module in regards to advertising on television.

It came as a pleasant surprise when it was made clear that SPP3 was to be based around the post graduation aspect - I genuinely was and still am happy about the arrangements. I had a state of panic when the post-graduation aspect dawned on me before the holidays and had already begun researching into courses I was to apply and internships available.

The plan is to apply to study the Introductory Certificate in Marketing as a distant learner over term two and three, hereafter applying for the CAM Diploma in Marketing Communication.

research is on-going.

Personal Research Project

The tightest module there is - will definitely push me into my best shape. Although it is a lot of work, I am somewhat looking forward to this. A lot of work, but the findings should be interesting. My artefacts consist of 5 control clip viewing and 1 questionnaire. Currently in the process of gathering control clips and will soon begin drawing the questionnaire out.

first deadline is 19th Jan - I haven't got long now. Out of the 3 modules, this is the one I worry the most about - so will be working twice as hard to ensure everything runs smoothly.

Live Client Project

This module is my life-saving module as it is more flexible and dates are already drawn up. A Gantt chart has already been drawn up for this project and storyboard will be under way soon. One of my more confident module out of the three.

Multimedia Exhibition

In the process of sorting a venue out for a fund-raiser night out. Meetings and all, should be interesting.

'Planet 51'

Took a small break away from PRP essay and went to the cinema - watched Planet 51

(accessed on 11 Dec 2009, http://www.impawards.com/2009/posters/planet_fifty_one.jpg)

And even when I was having a break, I could not get away from work!

I think product placement is something I have read soo much about in the past 3 months, I can't help but look for them in movies - it kind of ruined my life.

Even in a kids movie, I saw the typical American astronaut eat a Twix bar on a different planet; hippie aliens drove round in a hover Volkswagen, and our astronaut verbally mentioned facebook.

Commercials are creeping into our daily lives and you just don't know how much of it is out there - has it always been like this or have I just started noticing?

Scary.

'Branded Entertainment'

Another book done - ' Branded Entertainment - Product Placement and Brand Strategy in the Entertainment Business' by Jean-Marc Lehu

This book was very helpful - if gave me a brief outline on the origins and reasons for product placement (basically narrowed it down to source of finance) and its advantages. Eventually moving onto the adapting to a new world with PVR and tv online.

It has given me a very clear perspective of how and why it works.

On the other hand - I'm now past half way with the PRP paper I am writing. It is taking time, and a lot of loose end tidying. Currently under the description of proposed practice.

I believe that as long as I know my stuff good enough I will be just fine..so I'm going to keep reading now..