the Hive - 'Enterprise Extravaganza'

I had a very productive day in the talk series the Hive at Nottingham Trent University held.

Mike Southon, the die-hard Beatle fan (more commonly know as the Beermat enterpreneur), gave an inspiring speech in entrepreneurship. He changed my views on how to run a business yourself, like totally.

Alongside many other simple bits of truth such as be local and be reliable, he stressed that if you are good at a few things, pick one and stick with it - there is never any point in trying to do everything yourself.

The other group we had was BassToneSlap - very loud performance indeed. Definitely demonstrated how thinking outside of the box is often just what we need.

Research - phrase II

After much considerations here are the outlines of what I will be discussing in my paper

1/ establishing different ways of marketing within the audiovisual industry and how they work.

2/ the current issues and era we're in - e.g. advance of technology development, such as mobile tv, iphones and TiVo(sky+ boxes) etc...hence

3/ how and why they are developing and what effects they have on the industry looking esp into product placement (new ways developed?)

4/ moral grounds of advertising - upfront vs subversive vs sumbliminal - ethical?

5/ where will advertising go in the future within the industry - will product placement grown or die out? How and why.

the research is still on-going and still I'm reading more papers.

The latest additions are
'An Explorative Study of Testing the Effectiveness of Product Placement Compared to 30-Second Commercials' by Kristin Blonde and Irene Roozen, Vlekho-Business School Belgium

'Moviegoers' Response to Product Placement: A Mise-En-Scene Analysis' by Marco Nappolini and Chris Hackley, Royal Holloway University of London.

'Product Placement - A consultation on issues related to product placement' - Published by Ofcom

Too much reading is still never enough!

the aftermath - 20sec ad campaign

The shoot was sucessful and went really well - It look less time than expected (which was good) and everything went very smoothly, mainly due to a considerable amount of work being put into pre-production planning.

Every shot was thought out and planned out prior to the shoot which therefore now means that apart from ading visual effects and tidying up footage (which just takes time) there aren't many uncertainties in regards to the work.

20 second ad shoot

whens you dolmio day? today is the day!

after weeks (I say weeks, it's been just over a month) of planning and pre-production, I will now put all my hard work into action.

Checklisting items, I have all the props and paperwork (mug-shot height chart, laptops, spare cds, risk assessment, talent and location release, story board and a shooting log).

I will be having Jack Boyles and Danny Peachy on board to help with my filming.

Production stills will follow.

pirates in piracy ad

I was helping out with Jason Bickers' shoot yesterday, we had a good laugh but it certainly reminded me of why pre-production is so important.

the first scene was of the character walking down a hallway - being a halway, it wasn't very well lit. It was obvious that little considerations went into lighting design as I was running around trying to see where the lights could go would fit in with the scene.

I ended up having to put a light on the mid-levels of the stiars.

All in all it worked out really well and was very enjoyable. We all had a good laugh, what with all the pirate costumes and that.

Client Project - Simulated

Digital Piracy - what makes us think it's right?

it is weird to see how the world had adopted the idea of digital piracy so well -

Piracy first took off in the early 70s when cassettes became popular and people would copy tapes for their friends (Jewkes, 2006). Over the years, as internet development advanced, piracy had been spreading like wildfire and eventually spiralled out of control. Isn’t there something we can do to stop this once and for all?

In this project I will be producing a 20 second advert for broadcast on television - it will provide information on why it is illegal to share and distribute digital material without consent from the copyright owner.

Below is the storyboard - how i intend to spread the 20 seconds.

Im now in the process of casting - location is not such a big worry to me as I require different bedrooms and already have a vague idea which bedrooms I will be using - just to type up the risk assessments now

Product Placement Papers I

Evolving Views on Product Placement Effectiveness -
James A.Karrh, Kathy Brittain McKee, Carol J. Pardun

"What was once a sporadic barter arrangement for lowering film and television production costs is now a vehicle for multimillion-dollar integrated promotional campaigns. In the near future, product placement will likely become an important revenue source for broadcast television networks" (Schneider, 2002)

Questions raised in the paper includes 'Have practitioners changed their views concerning product placement?'

They began by explaining the product placement industry, stating that it is a 'paid, strategic marketing tool, began to receive greater attention...during the 1980s following the E.T. placement success'

They also began to view a trend whereby more recent product placements are relatively much larger than previously had been and the marketers are now moving in a much bolder manner looking for new ways to advertise within feature films.

It is also discussed that due to the mass injection of fund, it is no suprise that sponsor companies has, to an extent, a bigger control over the context/content in which their brand is presented - and because the producers and the marketers aims at different goals there are times whereby the marketers does not get what they want as final outcome of the feature always rest with the editor.
Audiences are also becoming increasingly aware of the blur between the informing and persuading aspects of mass media.

Surveys are also included as part of the study, results shows that 'practitioners are more confident about the future growth of placement...however, still maintain some reservation'

It is suggested by brand placement researchers that 'Practitioners...would be wise to commit quickly to research programs designed to explore, describe, and explain the relationships among brand prop exposure, audience reactions and interpretations, movieviewing contexts, and brand placement practices"
(DeLorme and Reid, 1999, P87)

They have also made predictions as to how product placement could (and sort of already has as this paper was written in 2003) take us in the future -

"In a near-future world of more interactive TV, the time lag between brand exposure and purchase opportunity could shrink to nearly zero; viewers will likely be able to 'point, click, and get more data on a product or purchasing clothing, housewares, or even a vacation right off the show'" (Ebenkamp, 2001)