PRP - Personal Research Project

Phrase 1 - determinating the right question.

Since the end of my second year I have been considering what questions I would like to investigate.

Initially, this was going to be ' The relationshp between fashion and cinema', in the sense that they influence each other greatly and time over time certain styles have been brought back due to the movies' release. However, it soon became apparent that this was too vague but specific, and would mean I leave myself little space to futher expand on the question.

I then decided if I go the next level up and take it to the world of commerce vs cinema I may have a better chance of writing an interesting paper.

The keyword at the minute is product placement - I would like to investigate the consumerism and how it is affected by product placement within cinema and general broadcast on television.

A few of the relevant questions I have thought (that I think will greatly contribute towards the findings) are as follow...

1/ How cinema can affect ones way of thinking (control and change your state of mind) - e.g. propaganda and how its achieved

2/ The link between commercializing cinema and advertising, briefly investigating the history of propaganda and how it is linked subconsciously product placements' sucess)

3/ what is product placement and its come-about

4/ its development in the past decade(s)

5/ what are the general publics views on product placement? have they gotten used to it? do they feel like they're beign forced into it?

6/ has product placement lowered our standards on movies as it has been made so commercial? It is such an easy way to gain extra budget for movie production, has it changed the way movies and broadcasts are made and produced?

7/ different governments legislations (England Vs the States) why and how. Why the sudden change in legislation in the UK and how US went passed the legislation previously

8/ where will product placement take us next? couple of decades ago product placement was non-existent and now the government is boardering legalizing it, whats next?

9/ the general publics views on cinema, product placement and its pros and cons, also including statistics as to how influencial they think product placement in the cinema is. Effects on the community.

PhoenixPlus

Previously I had proposed to make my client project a video for a previous(current) employee of mine - PhoenixPlus

This time round, PhoenixPlus has got MC Jin, the first Asian American solo rapper to be signed to a major record label Ruff Ryders.

His visit was suppose to begin on the 13th Oct and I will be in charge of producing a video of the tour, from day 1 of him getting off the plane until he leaves.
Previously I was working with my client to produce promotional videos of the event.

However, as implications developed at the immigration, Jin was not allowed into the country and we were left with the supporting act Stevie Hoang to run the show.

Frankly it worked out rather well - he took the stage and all the girls heart - the task I'm left with now is editing a decent promotional video for PhoenixPlus out of footage on only one camera.

The war will begin soon enough, it has to -PhoenixPlus has another party coming up at the beginning of November!

wrapped up nice and pretty

Today calls for celebration - wrapping up close to 5 months worth of hard work.

Binding the evaluation, builing the dvd I had authored....seeing it all come together is definitely worth it.

Adobe Encore

prop

is probably one of the worst programmes I've ever used!

I kept getting error messages and just as I thought I'm all sorted

it won't build the dvd properly.

I have been stuck at the following screen for at least 10 times now..and still stuck.
no matter how many times i close it and try to change something and then start it again, it just does the same!

oh my...so close to the finishing...yet so far :(

chicken a la carte

this is a short film i stumbled across whilst surfing.

http://www.cultureunplugged.com/play/1081/Chicken-a-la-Carte

"This film is about the hunger and poverty brought about by Globalization. There are 10,000 people dying everyday due to hunger and malnutrition. This short film shows a forgotten portion of the society. The people who live on the refuse of men to survive. What is inspiring is the hope and spirituality that never left this people."
(direct quote from http://www.cultureunplugged.com/play/1081/Chicken-a-la-Carte)

I have never seen a short that has touched me in such a way - the way it has been portrayed etc. though I would say the only downfall is the sound, its a bit rubbish. But other than that, sincerely love it.

neave.com

interactivity - ultimately the question is how do we get the audience and the user to participate, therefore affecting the end result.

I found my answer, well, a very good example of the answers.

http://www.neave.com/

On this site, we have old school arcade games, and many applications involving the mic input. Playing music and seeing some pretty balls bounce up and down on your screen, blowing a dandelion with your mic, drawing in 3-d so we can find some constructive use for our lying around 3-d glasses...

When I first found this website, I felt like a kid in a playground once more, every link was a suprise and every suprise made me realise how much possibilities are left out there still.


I'm such a happy kid now.

BCS public relations / IUFT

After numerous redrafting and polishing, we're reached the 4th edit and hopefully the final edit.


I think this experience has been none the interesting as it has given me the opportunity to see for myself how things like such are done in the real world, working with a company as a actual client.

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On the other hand, I had been speaking to the event manager of the International Ukranian Football Tournament I landed for the 17th-24th May 2009. This tournament will involve an opening and closing ceremony, with two matches each day kicking off at 6pm and 8pm. The semi-final will take place on the 23rd thus leading to the finals on the 24th. All expenses are covered and we're even getting paid (though not very much) and having a ticket going to the grand ball at the end with silver services!

I have never filmed a football tournament before and haven't been the biggest fan of football - but this will be such a golden opportunity for me to pick up another area of skill. I am very much looking forward to working on this project and working with my team again - Jack and Danny, but this time, we also have Ryan Boyle. Though I must point out, I am slightly worried by the fact that my deadline is smack in the middle of the proposed week - I'll just have to work twice as hard.