Green Street - video I, part I

great. so we filmed the timber frame going up for the first block of apartment.

also did some cutaways of the area - the park, the street, the river, swans and flowers. Relatively dull day, would definitely want to reshoot if I have a camera on site and the sun is out.

For now, post-production will have to be my savior.

special thanks to Atif for coming out to help!

Green Street - Location

I popped down to Green Street today.

this is where I will be filming for the EMDA project. The strip is so bare right now!

This visit has put into perspective realistically what other cutaways I can include in the video. Good stuff. Bit cold, but good stuff.

Overview of current affairs 1

upon the completion of filming for client number 1, PhoenixPlus.co.uk, I am now stranded with 5 tapes of footage for two videos amounting to a total running length of 14 minutes.

I have already captured the tapes - but due to the nature of my work, I am currently spending majority of my time dealing with Postgraduate directions (Sucessful Practice and Principles 3 module) and my second client at Blueprint/Hopwood/East Midlands Developement Agency with the Green Street project, revising the proposal idea.

I will be paying a visit to Green Street on Monday afternoon, thus enabling me to further enhance and wrap up the final proposal for EMDA. I will then be filming the 'timberframe' of the Green Street properties going up on Wednesday 24th Feb.

The post production war for client number 1 will soon begin. Probably last Wednesday /early Thursday that is 25th Feb.

In regards to SPP3 - my direction is likely to be for an MA in Marketing Communication. I am looking to be working in London upon graduating from MA and therefore has chosen to studying in London, allowing myself time to climatise and network whilst studying.

Personal Research Project - artefact twos' result were dissapointing, it became obvious that the way i was investigating results was not useful. I have therefore changed direction in how to reseach and find results out. Prior to Artefact 3, I had been showing clips with product placements present and asked the viewers if they recall seeing anything. This proves to provide a mental block as the question was abrupt. I have changed the research method to a group os 12 people, of which half the group will see the clip and answer a questionaire and then other half will answer the survey without viewing. Decoy questions are added in order to throw the audience off thinking too much into what the survey is actually about.

artefact 2

this artefact followed the same testing pattern as artefact one as I continued the search for an answer to see if product placement is effective and would it change the way the audiovisual industry is funded in the near future.

This artefact was, to some extent, a fail - results were nearly the same as the first artefact although the test piece showed a significantly different type of product placement.

In hindsight it was down to two major problem - group size being small and questions being too direct.

"Green Street"

Some time ago, a guy started 'following' me on Twitter.

Until about a month ago, this guy who followed me on Twitter began speaking with me on Facebook. It was a rather odd moment, when I got a message that had said 'Hey I'm John, I've been following you on Twitter.'

It turns out, John is a lovely guy who works for Blueprint, a joint venture between East Midlands Development Agency, Homes and Community Agency and igloo.

We met about, had a chat about stuff. He thought I was an interesting person who knew my way round multimedia solutions.

So today we had another meeting - regarding a set of videoes I will be producing for his company!

The project in question is Green Street - a new and upcoming property developed in the Meadows area of Nottingham. It's green because well, the street really is called Green Street, but also because they are very eco-friendly houses fitted with extra-thick insulating walls and solar panels etc.

The brief was given that I have to produce a video about the neighbourhood first - upon the completion for this and if video created is to a satisfactory level, i will be paid and another brief will be given.

it's all good. uber busy final year, but it's all fun and experience. Thank god I was trained to deal with Clients. I'm juggling TWO client projects now!

'Lets go to the airport...

and pick up our guest DJ from Hong Kong'

hello DJ BeCareful, this is boring England and I'm Jay, one of the people who are going to be part responsible for your boredom for the next week.

It was a good long drive. However upon him getting off the plane, he had disagreed to getting filmed due to tiredness. To make up for that, I'll film him flying off and catch up with cutaways of arrival instead. Nobody can tell, really.

His stay will turn out interesting, hopefully.

artefact 1 - results?

PRP Artefact one - the results.

Artefact 1 was created to test the ‘Straight forward, in your face blatant PPL’ effectiveness.

The viewing clip shown was an episode of the American series 30Rock. In this clip, the two main leads hold a conversation about a Verizon Wireless Phone - a product that has amazing signal coverage.
The clip was shown to a control group of 10 people. Viewers were made aware a questionnaire is to be filled in after the clip, but were not informed of what the questionnaire and the research were about.

This PPL occurred in a blatant manner both visually and audibly - it was expected that audience would react positively towards this type of PPL and therefore able to recall the product after viewing.
A second set of PPL, though fictional, occurs in a less obvious manner.

Upon completing the experiment, it became apparent the initial prediction and results are very different

Although 80% of the group has heard about the programme, 40% has seen the show and only 20% have seen the clip prior to viewing…

- 60% could in some form recall the female and male leads’ name

- 50% could recall a specific number mentioned.

- Only 30% could successfully recall product in question, of which 20% had previously seen the clip.

The repeated viewing linked with product in question being recalled suggests this type of PPL works best when viewed a second time.
However, the ‘less obvious’ PPL of the fictional product has a ‘link’ to the storyline and plot development, which may have helped viewers to connect with the product.
My next artefact will be showing a clip with PPL that is relevant to the story – this is known as ‘Integrated explicit product placement’, allowing me to further investigate the difference in effectiveness.