'Planet 51'

Took a small break away from PRP essay and went to the cinema - watched Planet 51

(accessed on 11 Dec 2009, http://www.impawards.com/2009/posters/planet_fifty_one.jpg)

And even when I was having a break, I could not get away from work!

I think product placement is something I have read soo much about in the past 3 months, I can't help but look for them in movies - it kind of ruined my life.

Even in a kids movie, I saw the typical American astronaut eat a Twix bar on a different planet; hippie aliens drove round in a hover Volkswagen, and our astronaut verbally mentioned facebook.

Commercials are creeping into our daily lives and you just don't know how much of it is out there - has it always been like this or have I just started noticing?

Scary.

'Branded Entertainment'

Another book done - ' Branded Entertainment - Product Placement and Brand Strategy in the Entertainment Business' by Jean-Marc Lehu

This book was very helpful - if gave me a brief outline on the origins and reasons for product placement (basically narrowed it down to source of finance) and its advantages. Eventually moving onto the adapting to a new world with PVR and tv online.

It has given me a very clear perspective of how and why it works.

On the other hand - I'm now past half way with the PRP paper I am writing. It is taking time, and a lot of loose end tidying. Currently under the description of proposed practice.

I believe that as long as I know my stuff good enough I will be just fine..so I'm going to keep reading now..